Monday, September 10, 2012

Hackathon Contestant HeatData Obsessively Tracks How People Interact With Mobile Apps

heatdataIt's become more clear than ever that analytics about how people interact with things -- from physical stores to television screens to websites -- are key for businesses to optimize their relationships with potential customers. And the more detail, the better. It's this philosophy that drove Jason Shah to build HeatData over the past 24 hours at the Disrupt SF 2012 Hackathon. HeatData is an app that captures gesture data on mobile to let app owners know exactly where and when users swipe, double tap, and zoom on certain places in the mobile app.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Z9CrYlLZMrI/

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